Interactive Booth Development with XR
What is the best way to develop 3D content for conferences, trade shows, events or big public use cases? Brad Martin is the CEO of ARS. He recommends interactive booth development for the masses, the many, and the few.
“Above all, companies want to draw people to their booth. Virtual production, 3D environments on the web or other immersive content does this. It is designed for the masses,” says Martin. Additionally, XR content can be intractable and controlled by a tablet. 3d environment scenes often showcase products with information overlays. They blend 3D experiences with real equipment and furniture.
“When we design for the many, we develop for augmented reality because everyone can use their own device for a more personal experience. As a result, people view content on their own terms,” Martin elaborates. “We use virtual reality and headsets for full immersion when designing for the few.”
Advantages of XR Development
XR technology is cheaper to use and more customized than traditional booth developments. Interactive booth development can be used for way-finding or marketing. Show all of your products at a fraction of the costs. Connect content with LED screens and mobile. Apps can be designed for ease of use and can blend traditional elements for a creative feel. Everyone looks at the XR content and this is the draw, but true immersive XR uses a headset for full immersion.
In conclusion, interactive booth development can be less expensive and a better draw than traditional trade show content. Contact us for a free evaluation!
Are you looking for a virtual trade show platform? We do that too! Check out RealXpo!