Six of the Best Reasons to Develop AR Trade Show Experiences

Think differently at your next trade show with an augmented reality (AR) trade show experience.

Stand out and save money with technology that is reusable and easy to use. Trade shows are a great opportunity to promote your products with cutting edge XR applications. Draw more visitors to your booth by providing immersive experiences that are fun and memorable.

Partnering with a Unity or Unreal Engine developer can help you score new business in ways not possible with traditional trade show materials. Make a memorable impression with a strategy that will have your customers buzzing about you, even after the show.

All of Your Products at Your Fingertips with Augmented Reality

Have you brought a sample of your products to the show, only to find that customers want what you didn’t bring? You don’t have the space to show off all of your product lines with traditional booths.

Demonstrations are more effective with AR. Watch your potential customers’ eyes light up as they see the product come to life in the real world. Get the most out of your limited booth space. Don’t choose which products are the most important, bring them all!.

Eliminate Exorbitant Show Costs with AR Trade Show Development

Shipping can be outrageous, especially for heavy equipment. Once the product is at the show, drayage and electrical costs can blindside exhibitors with high labor rates and unbelievable rental fees. Bring your entire product line to your customers in 3D. Substantially reduce your show shipping, labor, and rental costs.

Augmented Reality development is more cost effective than shipping products. 3D files are often already available. Unreal Engine or Unity developers can quickly transform those digital files to immersive environments. Once created, they can be used in future shows for additional cost savings.

Print Material comes to Life with AR Trade Show Experiences

AR applications make your traditional business cards and marketing print material more dynamic and fun. Augmented reality uses object tracking or QR codes to make the page come alive. Brochures are more dynamic, interactive, and feature rich.

Potential customers can view products in the real-world with an iPad or tablet. There are three main ways to utilize AR. Firstly, a developer can load and test the app before the event. Secondly, public apps can be submitted to Apple and Android stores for download during and after the event. Finally, WebAR can be available for public use without download (but will have less features). Products can be viewed from different perspectives, and features can be highlighted, and demoed.

Flat images become 3D models, animations, or life sized representations. Additionally, development options are available to interact with the product. Likewise, text bubbles can pop up to answer questions and video can display for more information. Interactive games can be added. The user’s journey informs booth personnel with valuable information to sell the product.

Adaptable Product Demos and Feature Rich Displays

Many products can’t be demoed at a trade show due to factors like product size and safety. Additionally, users often don’t understand how the product can interact in the real world or can’t picture the item in their future space. You may be able to bring a sample of your products to a trade show, but factors like booth space and logistics mean you can’t bring every product for a demo. AR is the solution to solve many of these issues.

AR trade show experiences are more immersive and often more effective than brochures and video clips. You can showcase your product in real time and directly engage users in the physical space.

AR Portal Experiences Merge Virtual with Reality

AR Portal experiences are a great example of how augmented reality combines the physical and virtual world in a seamless and memorable way. High fidelity visualizations bring products to life by showcasing what they will look like in a real world environment.

Real locations can be integrated utilize photogrammetry for beautiful views and exact location data or can be modeled in a 3D software platform. Users are wowed by the transition from real to virtual.

Engaging Augmented Reality Trade Show Experiences

When a potential customer tries your AR demo for the first time, they are more engaged. They don’t feel like they are being sold to. Users can test different features, customize materials and colors, and look at the product from multiple angles.

Potential customers feel a sense of ownership when experiencing an AR demo. They are able to imagine what owning the product would feel like. Users are more engaged by seeing it in a home environment or experiencing the product features for the first time. This is often the only way you can understand the full features in a trade show environment.

More Leads and Sales, Even after the Show

An AR experience is something that will attract attention at a trade show. It gets more people to your booth, and once they are there, it engages them in a way that separates your brand from the other event offerings.  Additionally, it will get people talking and create a buzz around what your company is doing.

Users may download your application to engage with the product further in their home or at work. Often, they are able to size the product in their environment or show it to co-workers later, building evangelists for your product.

Everyone wants additional leads and sales. Attract more people to your booth by giving them a different experience. Your brand will stand out with augmented reality and your sales people will love having more tools to sell your product. Want to know more? Contact an experienced AR trade show experience developer to find more ways to stand out.