Brad Martin, CEO of Another Reality Studio, saw an opportunity in virtual reality (e.g., having a client walk through a building) and augmented reality (e.g., having a client select furniture and move it around the space). This article discussed how he built ARS through the realization that the software being used for augmented reality and virutal reality was applicable to a wide range of business applications beyond architecture. Check out this article in Forbes by Michael Arthur! If you want to know where we came from and where we are going.
Read more at Forbes.com