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VR Realism Research

ArchViz Rendering

Virtual Reality (VR) Realism Research

A 2x2x2 experiment was developed for the University of Missouri to understand perception/ memory of space based on still, stereo (VR Realism Research), & realistic renderings

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VR Realism Research Overview

Brad Martin, from Another Reality Studio, worked with the University of Missouri at Columbia to develop a 2x2x2 experiment to understand an individual’s perception and memory of a space based on still, stereo (VR), and colored/realistic renderings.

Above all, the goal of the experiment was to prove a hypothesis that realism and perception help an individual to remember and understand a space better. For instance, a subject viewed images for recall. The project captured data of memory and dimensions to see which format and style offered the best results.

Key Features

  • Three (3) rendered spaces in grayscale, colored, realistic styles in both 2D and stereo formats
  • Research and development findings
  • Several technology variables were utilized as conditions of the study. For example: stereoscopy, field of view, and Photorealism
  • Measures for spatial presence, spatial comprehension and memory
  • Measurement was key to the study. For example, data analysis with immersive tendencies of the participants were measured using an 11 item scale

Challenges and Core Considerations

  • Create interesting and unique renderings for user understanding and memory
  • Stereo/realistic rendering should offer the most visual data to improve memory and understanding of a space, whereas 2D grayscale renderings should offer the least.

VR Realism Study Impact: The ARS Solution

  • In conclusion, the hypothesis was proven
  • As a result, the paper was submitted and won entrance to a Taiwan Conference
Pure-Research-University-of-MissouriDownload

Application Development

  • Interactive VR
  • API Development

VR (Virtual Reality)

  • Dynamic Testing in VR

VR Realism Study Client

  • University of Missouri and Columbia

Possible Industries Applications

  • Testing
  • Sightline Studies
  • Space Planning
  • Visual Testing
  • Analytics
  • Research
  • Education
  • Data Collection
  • Virtual Showrooms
  • Decorate
  • Real Estate Staging
  • Real Estate Touring
  • Design

We create another reality for your product or service, from concept to creation. Where will AR/VR take you? Contact an AR/VR Expert

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